Blogger: Dante’s Inferno Super Bowl ad not representative
It’d be hard not to be impressed by the Dante’s Inferno ad that aired during the weekend’s epic Super Bowl match-up, but some viewers might be surprised to learn the lavish visuals it displayed don’t necessarily bear a great deal of resemblance to the actual gameplay.
What’s the deal? The Dante commercial (in common with many video game trailers) was put together from pre-rendered cut-scene footage, not actual gameplay. The ad acknowledges that with a small disclaimer on the closing screen, but one Techland blogger obviously doesn’t think that’s good enough.
“The majority of the the eyeballs glued to the Super Bowl and its preening commercials belong to non-gamers,” Techland’s Gary Eng Walk said. “I’m sure there are going to be some people who buy Dante’s Inferno, take it home, and wonder where…the game they saw in the commercial went.”


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